
Due to the enormous popularity of these two articles on Spotlight, we’ve decided to extend the series of articles to 5 parts. It’s just because the content is popular, but also because the guide is not finished. There’s still well over a dozen places to cover!.
Now contrary to what you may think, compiling an article like this is a lot of work. It takes a toll on the mind, and of course, the body.
- Find cupcakeries
- Drive there
- Buy cupcakes
- Talk to owners, get a feel for the place, the approach, the art (this is what I do best, and this is why I think we are the best)
- Shoot the cupcakes (I play the role of photographer, stylist, lighting techinician, all without giving it a studio feel. these cupcakes need to look good, but lets not go overboard)
- Eat the cupcakes (i hurt)
- Eat again, think, write
- Eat, one more time…with someone…get a second opinion….
- Now research, what has someone else said about said cupcakes.
A lot of people say I work backwards, in the fact that I always read what people have said, after I’ve tried the food. I do this to avoid being influenced, and I admit, sometimes it’s impossible to not be influenced.
As I write this, I’m putting the finishing touches on Part 3. It goes up later this week.

