So here’s the ‘little’ video I shot while at Cupcake Camp. Enjoy!,

You would think that we would be sick of this cupcake fad already. The trend started a few years ago when boutique bakeries in Manhattan and LA started selling (and viciously competing) gourmet cupcakes. The gals from Sex & the City took several bites – the rest is history. The trend took a while to hit Toronto, but it did and had similar effects. Lately though it seems that maybe we got sick of these sugary treats? Or did we? Over 350 strong turned out yesterday to prove that cupcakes do make the world go round. Jump for pics, and….Video!… Read the rest of this entry »

I was reading the cupcake roundup that we did for Spotlight today. So many colourful photos and buttercream treats. I had fun scouring the streets and the net for cupcake stores in Toronto, then heading out on the weekends to taste these recommended treats.

I also found out that there is a online cupcake niche. A series of cupcake manufacturers that only deal online, catering to special occasions and business functions. I forget the number of parties I’ve been to this summer where cupcakes or their mini versions were part of the catering. We’re obsessed with cupcakes, and it doesn’t seem like it’s going to end anytime soon!. We’re working on part 2, exploring this online market at the stores we missed in Mississauga.

Here’s the main article;
Spotlight Cupcake Obsessions